The campaign is run by the Mannerheim League for Child Welfare and the Finnish Red Cross
National Police Board permit numbers RA/2020/1486/23.11.2020 (MLL) and RA/2020/1407/9.11.2020 (SPR). Government of Åland permit number ÅLR 2025/8320/23.12.2025 (SPR).
To help families with children in Finland, that are in need due to poor economy.
The collected funds are used to purchase gift cards that allow low-income families or those facing difficult life situations in Finland to buy food for Christmas. This year, gift cards worth 70 euros will be distributed to 18,000 families with children.